Worst Photos
Getty Images
Getty always said it had the best images. We gave that claim a soul.
Getty wanted to be seen as more than just a stock library. So we took their iconic line—“the best images”—and twisted it ever so slightly. Almost the same words. A completely new meaning. A simple shift that made people look—and then feel the reality of many places in the world. The result: one of the most awarded campaigns of the year, with zero production cost.
Only Getty Images.
Only Getty Images.