Luciano GriessiCreative Director/Copywriter

Currently
Conill Saatchi & Saatchi – LA

Past
Terri & Sandy – NY
Arnold Worldwide – MA
DDB – Argentina
JWT – Argentina
Grey – Argentina



griessi.luciano@gmail.com

Green Card Holder


Jury Participation:
New York Festivals 
ADDY’S Festivals

Hi, I’m Luciano—a creative director raised in Patagonia, Argentina, who once dreamed of being a pro skier… until gravity had other plans. But that path led me through more than 50 countries—or, more precisely, 50 cultures that shaped the way I see, feel, and tell stories. That’s why I like to think my creative career started long before I ever set foot in an agency.

Back in Argentina, I worked as a creative at Grey, JWT, and DDB. Four years in, I was honored to be named Best Creative Copywriter by the Argentine Creative Circle—an award that opened the doors to the U.S.

Another journey began, this time as a creative director. I joined Arnold (Havas) in Boston, moved on to Terri & Sandy in New York, and today I’m based in Los Angeles, working at Conill Saatchi & Saatchi.

I’ve led 360° campaigns for brands like Toyota, Burger King, Jack Daniel’s, Volkswagen, the Red Cross, Progressive Insurance, and more—delivering business results through ideas that are simple, unexpected, and built to thrive across any media. Always aiming to spark what moves us most: connection, not just communication. Lately, I’ve been exploring how AI opens up entirely new creative dimensions—what once was 360° now feels like 720°.

My work has been recognized at festivals like Cannes Lions, D&AD, Clio, LIA, The One Show, New York Festivals, among others.

And if you’re still reading… maybe it’s time we switch the characters for a conversation—and grab that coffee.



Awards

Cannes Lions – Cannes, France
GOLD | Print | "Run. For. Life" (2020)
GOLD | Outdoor | "Run. For. Life" (2020)
GOLD | Print | "Worst Photos" – Getty Images (2017)
SILVER | Outdoor | "Run. For. Life" (2020)
SILVER | Outdoor | "Distances Campaign" – Volkswagen (2017)
BRONZE | Campaign | "Run. For. Life" (2020)
BRONZE | Media | "Sun Lifeguards" – Lalcec Argentina (2015)
BRONZE | Lions Health | "Sun Lifeguards" – Lalcec Argentina (2015)
SHORTLIST | Outdoor | "Smart Plans" – Hospital Austral (2017)
SHORTLIST | Direct | "Sun Lifeguards" – Lalcec Argentina (2015)



D&AD – London, UK
GRAPHITE PENCIL | Photography | "Run. For. Life" (2020)
GRAPHITE PENCIL | Press & Outdoor | "Run. For. Life" (2020)
WOOD PENCIL | Advertising | "Worst Photos" – Getty Images (2017)
WOOD PENCIL | Advertising | "Distances Campaign" – Volkswagen (2017)


One Show – New York, USA
GOLD | Print | "Run.For.Life” – Red Cross (2020)
SILVER | Print | "Run.For.Life” – Red Cross (2020)
BRONZE | Print |"Run.For.Life” – Red Cross (2020)



Clio Awards – New York, USA
BRONZE | Print | "Run.For.Life" – Red Cross (2021)
SILVER | Media | "Sun Lifeguards" – Lalcec Argentina (2015)
BRONZE | Print | "Worst Photos" – Getty Images (2017)


LIA Awards – London, UK
GOLD | Print | "Worst Photos" – Getty Images (2017)



New York Festival – New York, USA
SILVER | Film Products | "Born to Lend a Hand" – Toyota (2023)
SILVER | Print | "Worst Photos" – Getty Images (2018)
BRONZE | Advertising | "Worst Photos" – Getty Images (2018)
SHORTLIST | TV Spot | “Sleeping” - Toyota World Cup (2022)


Lürzer’s Archive - Viena, Austria
BEST PHOTOGRAPHY | Print | "Run.For.Life” – Red.Cross 
BEST PHOTOGRAPHY | Print | "Worst Photos” – Getty Images


Epica Awards – Paris, France
BRONZE | Automobile | "Born to lend a Hand" – Toyota (2023)



Ojo de Iberoamérica – Buenos Aires, Argentina
BRONZE | Film | "Born To Lend a Hand Campaign" – Toyota (2022)
BRONZE | Outdoor/Ambient | "Impossible Farmers Market" – Toyota (2022)
GOLD | Print | "Worst Photos Campaign" – Getty Images (2017)
GOLD | Print | "Worst Photos Horns" – Getty Images (2017)
GOLD | Outdoor | "Worst Photos" – Getty Images (2017)
SILVER | Print | "Worst Photos Soldier" – Getty Images (2017)
SILVER | Outdoor | "Worst Photos Trash" – Getty Images (2017)
SILVER | Outdoor | "Worst Photos Strike" – Getty Images (2017)
SILVER | Outdoor | "Worst Photos Horns" – Getty Images (2017)
SILVER | Outdoor | "Worst Photos Campaign" – Getty Images (2017)
SILVER | Print | "Distances Campaign" – Volkswagen (2017)
SILVER | Outdoor | "Distances Campaign" – Volkswagen (2017)



FIAP – Buenos Aires, Argentina
SILVER | Film | "Born To Lend a Hand" – Toyota (2023)
SILVER | Print | "Distances Campaign" – Volkswagen (2017)
BRONZE | Print | "Worst Photos" – Getty Images (2017)



Diente Awards – Buenos Aires, Argentina
GRAND PRIX | Print | "Worst Photos Soldier" – Getty Images (2017)
SILVER | Print | "Worst Photos Horn" – Getty Images (2017)
SILVER | Print | "Worst Photos Poverty" – Getty Images (2017)
SILVER | Print | "Distances Campaign" – Volkswagen (2017)
BRONZE | Print | "Worst Photos Poverty" – Getty Images (2017)
GOLD | Outdoor | "Worst Photos Campaign" – Getty Images (2017)
SILVER | Outdoor | "Worst Photos Soldier" – Getty Images (2017)
SILVER | Outdoor | "Worst Photos Horn" – Getty Images (2017)
BRONZE | Outdoor | "Worst Photos Trash" – Getty Images (2017)
BRONZE | Outdoor | "Worst Photos Poverty" – Getty Images (2017)
BRONZE | Outdoor | "Worst Photos Strike" – Getty Images (2017)
BRONZE | Outdoor | "Distances Campaign" – Volkswagen (2017)
SILVER | Common Good | "Sun Lifeguards" – Lalcec Argentina (2015)
SILVER | Common Good | "Sun Lifeguards" – Lalcec Argentina (2015)
BRONZE | Print | "Speeches Campaign" – Revista Mercado (2015)


Communication Arts
Selected, Run For Life – Red Cross


Lápiz de Oro – Buenos Aires, Argentina
GOLD | Print | "Worst Photos" – Getty Images (2017)


Clarín Award – Buenos Aires, Argentina
GOLD | Print | "Worst Photos" – Getty Images (2017)