World Cup 22
Toyota
Proving the biggest fans aren’t always the biggest.
Toyota wasn’t a World Cup sponsor. But we didn’t need to be. We just told the story of where fandom begins: the ride home from a muddy match, fast asleep in the backseat of a Toyota. Exhausted. Dirty. Dreaming big. Because for kids, belief isn’t calculated. It’s everything.
Social
While adults became obsessed with stats, odds, and data—kids believed. Their raw passion filled social media with something rare: pure hope. No strategy. No filter. Just belief, on loop.
The Biggest Fans
While adults became obsessed with stats, odds, and data—kids believed. Their raw passion filled social media with something rare: pure hope. No strategy. No filter. Just belief, on loop.
Social
We turned predictions into punchlines, and belief into a format—through a sports commentary show called La Mesa Chica (“The Small Table”). It didn’t just entertain—it reminded people why they fell in love with the game in the first place.
La Mesa Chica
We turned predictions into punchlines, and belief into a format—through a sports commentary show called La Mesa Chica (“The Small Table”). It didn’t just entertain—it reminded people why they fell in love with the game in the first place.