To stay ahead of the CBD wave, we dropped the Carl’s Jr. Vape Cup: a discreet smoking device disguised as a soda cup. Launched on 4/20 at a secret location in California, it blended irreverence and innovation, all in one puff. Massive lines. Influencers. Memes. Stories filled with smoke and laughs. An idea that hit exactly where it needed to: culture, timing, and our audience’s funny bone.