Luciano Griessi Creative Director






Sun Lifeguards
Argentinian League Against Cancer DDB


If more people die from skin cancer than drowning, maybe we’ve been looking the wrong way.







On the beach, we watch the sea like it’s the only danger. But the real threat? It’s in the sand.
Skin cancer kills far more people than drowning—and it starts here, under the sun, every summer.  With one simple shift in perspective, we reminded people that protecting your life can start by turning your head.