Luciano Griessi Creative Director






Run. For. Life.
Red Cross Arnold Worldwide


When the world runs from danger, the Red Cross runs toward it.











Wildfires. War zones. Collapsing cities. The Red Cross is there. But over time, the public began to see them as just blood drives and fire trucks. So we brought their true purpose into the spotlight: presence. Quiet. Unshakable. Necessary. All delivered in a simple but powerful way, standing still where hope almost disappears. No headline. No explanation. Just a reminder of who runs in… when everyone else runs out.