Green Man
Toyota bZ4X
A character never meant to be seen flips the script on sustainability.
The bZ4X wasn’t selling. It had no voice, no clear sense of self. So we gave it both, with the help of someone who’s always erased: the green screen man. Usually invisible, this chroma-suited extra became a symbol of doing good without needing the spotlight. We made him a hero. Absurd. Unforgettable. Because not all heroes wear capes. Some wear green suits. And like the bZ4X, they leave no trace.