Born To Lend a Hand
Toyota Tundra Launch
One of the strongest bonds between humans and machines lives in a tiny gesture: the double tap.
It was always there. That soft double tap—a silent “thanks,” a quiet “we’re good.” Sometimes to another driver. Sometimes to the truck itself. Most never gave it a second thought—until we made it the emotional core of the Tundra launch. Because this truck isn’t just about power. It’s about showing up. What used to be instinct became language. What used to be unnoticed became iconic for the Tundra.